Tourism Darling Downs was formed to develop and promote our region and its experiences to visitors, boosting the benefit to the local community. We are committed to quality, innovation and excellence in this endeavour.
Industry-led, our primary focus is to increase awareness and appeal of our region, thereby generating more visitors, increased length of stay and increased spend per day. We will develop and enhance the existing assets of the region and co ordinate and motivate the addition of new events and experiences in the region.
Sponsorship – The Opportunity
In aligning your brand/company with ours, you will demonstrate a commitment to the region, to tourism – and to the broader community also. Corporate Partners also demonstrate their own commitment to quality, innovation, and excellence.
The Darling Downs
The Darling Downs is a spectacular country region of Queensland noted for its adventure, outdoor offering, hospitality and country lifestyle.
In recent years the region has come of age, as quality accommodation, bars and dining is matched with great landscapes, adventure, festivals and events. This is underpinned by world class farmers, and world class produce, together with some great wines from the region.
Our 2.1 million visitors per year generate more than $1.3 billion per year in direct and indirect revenues – this equates to over $3.5 million per day!
Our key objective is to drive the all important tourism metrics through the development and promotion of the region and its experiences.
We will be working with the more than 2,500 tourism operators, plus the affiliates, which will include farmers, producers and those enterprises indirectly involved in Tourism.
Wellcamp airport has made the region accessible for domestic and international tourists, and has been instrumental in putting the region on the map, with direct Qantas, Airnorth and Rex flights to Sydney, Melbourne, Cairns and Townsville.
The Tourism Darling Downs Board
Tourism Darling Downs is a not for profit organisation, limited by guarantee and wholly owned by the members.
The CEO is experienced Marketer, Ruth Wetmore, who has worked extensively in the Darling Downs region, and has robust strategic marketing expertise gained in consumer product/services marketing, agribusiness, hospitality and tourism.
Our Sponsorship Levels
We have tailored sponsorship categories, from Foundation sponsors, through Platinum –
all the way to Bronze. To meet the objectives and budgets of all sponsors.