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High Street / Shop / Blue Illusion
‘Personal Curators of Style, in a French inspired boutique,’ is an embraced Blue Illusion ethos.
Blue Illusion is an exciting and highly successful retail concept, launched in Australia over 15 years ago. Based upon the three fundamental pillars of Fashion, Lifestyle & Community, Blue Illusion has emerged as an important player on the Australian & New Zealand fashion retail scene and has established an enviable market position.
Blue Illusion is a beautiful retail concept designing for real women with a certain ‘je ne sais quoi’. Every season, Blue Illusion curates a chic collection of fashion apparel, accessories and homewares, with clothing ranging from XS to 3XL.
In addition, driving change and making a real difference is integral to Blue Illusion. On going partnerships with charities including World Vision, National Breast Cancer Foundation, Dress For Success, Bali Life, Red Cross Australia and Smith Family are the foundation to the brand’s vision of ultimate success. In recent years, Blue Illusion has donated in excess of $670k annually.